Perhaps, they adopted the wrong method or medium for converting those cold leads. When using the right B2B cold calling tips, you can give your business the most desired break and drive profits for your B2B. It is also the ideal way to get insights into leads for understanding the challenges and requirements of the business’s prospective buyers. Adopted mostly in the 90s, B2B cold calling is still valid but with a little twist in its methods, completely different from those in the prior days. In today’s time, we tweak up the traditional cold calling with smart methods, addressing it as “Smart Calling” . In this article, learn about the B2B cold call best practices, how to cold call B2B, and the cold call checklist. What is business to business (B2B) cold calling? “B2B cold calling” is a process of contacting a business person or an entrepreneur to convince them to use your product and or service. Experts have advocated that cold calling should be part of your marketing and sales