Posted by: Neel Kamal Singh As a startup , one of your most important early decisions is how to allocate your limited resources in order to achieve the greatest return on investment (ROI). Marketing efforts can be extremely costly, and it’s important to make sure that every penny is accounted for in order to make the most out of your budget. There are a number of different marketing channels available to startups, each with its own set of advantages and disadvantages. The key is to find the right mix of channels that will work best for your specific product or service. Here are a few things to keep in mind as you develop your startup’s marketing strategy: 1. Start with a solid foundation Before you start spending money on marketing, make sure you have a strong foundation in place. This means having a well-designed website, a clear value proposition, and high-quality content. These are the elements that will attract potential customers to your site and help convert them into payin