1. Scalability of Global Operations When it comes to international expansion, the majority of early-stage SaaS startups in India struggle with GTM. Running digitally led demand generation campaigns and then establishing local customer-facing teams is a common strategy used by successful businesses when expanding into new markets. It will be up to the leadership to hire the right talent from around the world in order to build locally rooted teams that are internationally connected through shared culture and knowledge. 2. Cold Emailing with Bad Data Cold emailing is a great acquisition strategy that many companies use for new customer acquisition. However, if your data is bad, it might be difficult to find the right people to send emails to. Data errors like bad email addresses and incorrect information can lead to cold emails going to the wrong people. Cold emailing is an impersonal way of prospecting for new customer acquisition. If your data is bad, you’ll likely send emails