Lead generation is the lifeblood of any business. The term “lead generation” is almost purposely designed to sound intimidating, or more technical than it really is, but what it essentially means is just the process of attracting and converting strangers into your customers. It is, essentially, a form of marketing that focuses on driving interest in your products or services. Lead generation involves a variety of tactics, such as using SEO optimization for your website to drive organic traffic from search engines or running targeted ads on social media platforms like Facebook and Instagram. You can also use healthcare email marketing campaigns, content marketing strategies, and even direct mail campaigns to generate leads. Once you have attracted potential customers with these strategies, it’s important to engage them with compelling offers and promotions that will help convert them into paying customers. Unfortunately, a lot of businesses struggle with lead generation