B2B SaaS Startup Sales Strategy in India Posted by: Neel Kamal Singh The Indian SaaS ecosystem is rapidly maturing, and the country is on track to become the second-largest SaaS nation by 2026, with total revenue expected to reach $100 billion. With the rapid pace of digital transformation and the rise of cloud computing, SaaS has emerged as the preferred software delivery model, opening up a plethora of opportunities for startups to enter and make their mark in the market. Thus, the evolution of b2b saas sales strategy. However, with the number of SaaS companies nearly doubling in the last five years, scaling a product in the crowded Indian SaaS space is becoming difficult. However, this does not mean that there is no room for new SaaS businesses or that scaling your existing business is impossible; however, your marketing must hit the target if you want to succeed. In this article, we will cover all about sales and marketing strategy for saas in India. APAC Data – Contact Us